Our Strategies

Al Hamra Strategic Programmes were setup as part of Al Hamra Enhancement Strategy which was initiated in 2016 as part of the growth & development of Al Hamra Real Estate Co.

KPMG, one of the leading consultant firms was employed to consult in reviewing and documenting of Al Hamra Enhancement Strategy.

Listed below are Al Hamra Strategic Programes as compiled for Al Hamra Real Estate Co.

Brand Equity - The objective is to establish Al Hamra Real Estate Company as a leader in real estate management representing quality and prestige. The company’s brand will represent its iconic status with best in class services attracting world class commercial, retail, residential, culinary and entertainment clients.

Profitable, Liquid, and Flexible - An initiative to focus on the key financial drivers associated with real estate management, with the intention of increasing profitability, by reducing costs and diversifying income sources and ensure that the business can maximise the use of the working capital to allow the business to react quickly to market conditions.

Sustainability - We strive to incorporate sustainability practices in our real estate management processes through economical, social and environmental factors. It is planned that these enhancements will result in an operating efficiency improvement, contributing to delivering superior returns for our investors, and cost savings and health benefits for our property occupants, while improving investment returns for our clients and becoming a landlord of choice.

Competitive Advantage - This strategic programme is focused on identifying and leveraging competitive advantage to differentiate Al Hamra from its competitors, deemed critical in a market where there in an over supply of both office and retail space.

Al Hamra ModelThe company plans to build a best in class operating model for Al Hamra that can be replicated in other ventures to ensure the highest quality service in real estate management through well-defined, robust, and efficient processes.