The HUGO BOSS Group is one of the world market leaders in the premium fashion and luxury segment of the apparel market. The Group focuses on developing and marketing high-end women’s and men’s fashion. The Group, which is based in Metzingen in Germany and employs a workforce of approximately 10,000, generated annual sales of EUR 1.7 billion in fiscal year 2010 and is among the world’s most profitable apparel manufacturers.
With its brand world including the core brand BOSS and the trendy brand HUGO, HUGO BOSS targets different, clearly differentiated consumer groups. The brands cover an extensive product range consisting of classic-modern business wear, elegant evening and relaxed casual fashion, shoes and leather accessories, as well as licensed fragrances, eyewear, watches, children’s fashion and motorcycle helmets.
Intensive marketing activities and involvement in sponsorship of sport and cultural events enhance the worldwide recognition of HUGO BOSS and the image of its brands. Alongside traditional forms of advertising such as print and out-of-home, the relevant target groups are increasingly targeted through new marketing instruments such as social networks. Sport sponsorship activities focus on premium sports such as sailing, golf and Formula 1 and are an ideal vehicle for conveying brand values such as dynamics, perfection and precision. In its cultural sponsorship activities, the Group stresses the similarities between art and fashion in terms of design, aesthetics and creativity. The Company also sets a course with high profile fashion events in the world’s fashion capitals, further highlighting the appeal and acceptance of the Group’s brands for key target groups and charging the HUGO BOSS brand world with emotion.
HUGO BOSS sells its products in 124 countries worldwide. Today customers can purchase HUGO BOSS products at more than 6,100 points of sale. In addition to multi-brand points of sale operated by wholesale partners, the importance of mono brand points of sale is growing significantly. HUGO BOSS stores are operated both by franchise partners and by the Group itself.
BOSS Black is the HUGO BOSS core brand and stands for contemporary, modern elegance. The range encompasses women’s and men’s collections offering business apparel, sportswear and glamorous styles for special events. The premium assortment is also supplemented with shoes and accessories as well as licensed watches, eyewear, fragrances, children’s fashions and a home collection.
BOSS Selection represents the exclusive pinnacle of HUGO BOSS brand world: a unique fusion of exquisite design, the finest materials and consummate workmanship. Offering superb apparel, shoes and accessories, the brand caters to sophisticated men with a taste for fashion and style. The largely handcrafted “Tailored Line” and a customized “Made to Measure” service complete the picture.
BOSS Green offers premium sportswear that transcends the boundary between fashionable sports apparel and performance golf wear. Melding fashion and lifestyle trends with golf, the collection presents impactful looks in strong colors for both men and women.
BOSS Orange, the casual wear brand sends a fun, easy-going message. Shaped by urban trends, the collections appeal to men and women who cultivate and create their own personal style of dressing. Shoes and accessories perfect the outfits along with watches, eyewear and fragrances that are produced under license.
HUGO, the trend brand from HUGO BOSS, is the home of avant-garde design. The men’s and women’s collections feature clean lines and innovative looks. Shoes and accessories complete the outfits; eyewear and fragrances produced under license add the finishing touches.